​Men, would you buy your underwear from here (no brand plugs – just seeking insight)

Preface: will not be plugging a brand but just want insight into behaviour.

If your barber carried your preferred underwear brand would you be open to that being your place of purchase?

Some reasons why I think this makes sense:

CONVENIENCE – Men visit their barbers more often than they go shopping

TRUST – Trust amongst barbers and clients – if your barber says it’s good, he’s a more trustworthy source than a sales associate in a store

WIN FOR BARBERS – when items are sold across retail stores if you can’t find something at store A, you go to store B and store A loses out on the sale. I would find it unlikely for a guy to go to a different barbershop to pick up a pair of boxers, he’d likely just come back during his next cut.