​Need your opinion.

I’m starting a business that sells jewelry containing sand from different countries, where a portion of the revenue funds a nonprofit project from that country.

I need your opinion on my business model.

I want to create a funnel seeking individuals to enter a challenge where they sell 100 pieces of a jewelry type ($25 a piece), where if 10 people complete the challenge it helps the associated nonprofit of that country hit a fundraising goal.

Those who complete the challenge also receive $500, a piece of jewelry valued at $150, and a 1 in 10 chance to get a $1000 bonus (amongst the other 10 who completed the challenge.

I plan to build a funnel: ad -> webinar/intro meeting -> onboarding where I help them with email, text, and social media templates they can use to sell to their friends, families and networks.

I think of it as the Girl Scouts cookie model.

Curious if folks have thoughts on this approach, and where I might have blind spots…