I’m testing an idea and want honest feedback. I noticed something while watching how brands run influencer campaigns — most of the time they pick creators based on followers or vibes, not on whether their audience is actually in “buying mode.” So I built a way to analyze influencer comment sections to find which creators have the highest % of people actively asking things like: “Does this work?” “Where do I buy?” “Is this good for acne?” etc. Example: Two sunscreen creators both have 100k followers. One has people saying “love this!” The other has people saying “should I buy this or La Roche?” Those are not equal. The idea is to give brands a list of creators whose audiences already want to buy, before they spend ad money. Would this actually be useful for a small DTC brand, or am I overthinking it?
submitted by /u/Grozfroz
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