​If digital and technology is still resorting to advertising as a revenue generation model in 2020s, that’s not innovation that is going backwards.

Yes, I said it, advertising as an industry is so old, and if you as a business, performance marketer, innovation strategist, growth hacker, business strategist is suggesting the that you use ads in your solution offering, outside outside of legacy broadcast media on digital, cloud based services ( apps, transmedia storytelling campaigns, retail digital activations, ARGs, streaming services etc), I am sorry but that is what I call reverse progress. Broadcast format adverting and broadcast framework Advertising is so 1990s. Influencers, short form video promotions etc are all regressive innovation.