​Business Plan Brain Dump

Im on my lunch break and at this time, Im going to braindump a conceptual business plan of the idea that’s been sitting in my head for sometime. Going to elaborate on the plan and challenge I foresee along the way. (Honestly the main challenge is the finance) Any insight/guidance/criticism on my thoughts would be greatly appreciated.

THE BUSINESS – fashion/clothing – specifically men’s hybrid swimwear. Hybrid as in leisurely (for the beach/pool but also for casual nights out, family gatherings, etcs).

THE MARKET – Primarily Men – Age range 18-60 – economic class varies, but the products will be priced at a premium.

THE TIMELINE –

YEAR 1-2 PLAN – Develop tech pack, conceptual designs, context of the brand to share with potential production partners. Identify partner. Lock in partner. Develop samples to perfection. Roll out designs afterwards and produce first batch – 400 items – 4 different designs – 33 size M, 34 size L and 33 size XL – for each design. Concurrently – build online presence – claim social media pages, business internet domain, develop eCommerce page (Shopify). Afterwards – get to sales/marketing – work with local photographers/videographers to produce content – post content on Instagram/TikTok/FB Advertisements. Attend local pop up shops. Goal =Make $15k in profit. If 400 items x $20/ea = $8,000 upfront cost. I would sell my shorts at a minimum $58. CHALLENGE: Im broke and do not have the $$ to cover the upfront cost (production development, advertising, marketing, subscription fees to eCommerce, etc). So during this time I’ll also have to scrape funds to cover upfront cost without putting myself at risk of living on the streets.

YEAR 3-4 – Reinvest some of the profits into the next product. Production Batch #2. This time we’ll increase the MOQ to 600. Assuming tariffs and inflation, production per item would increase to $22. So the total would be $13,200. Hopefully by this time my brand has gotten better traction and I will increase my product to sell at $60. Retaining a $22,800 profit, I’d reinvest for batch production #4 by year 4. Ideally I’d roll out by top 10 designs, 100 items, 33 size M, 34 size L and 33 size XL for each design.

YEAR 5 – Batch Production for rollout #5. Secure a warehouse. Develop a team for my brand – warehouse manager, marketing specialist, accountant, etc. I’ll revisit Year 6-10 once I get through Year 1.