​Looking for one sharp person to work alongside me as I launch a London startup

Hi everyone,

Hope 2026 has started well for you.

I’m currently building DIFM (Do It For Me), a London-first managed home services platform. The product build is already underway with a CTO, and I’m now narrowing in on a number of strong candidates for a GTM / Ops co-founder role.

I’ve spent the last 15 years working hands-on in property maintenance and residential environments in London. I’m building DIFM because this category is massive but structurally broken. Pricing is unclear, fulfilment is unreliable, and customers are left in the dark when something goes wrong. Most platforms fail not because of demand, but because the operating model collapses once real jobs start happening.

We’re now close to MVP and entering that pre-launch phase where a lot of important but unglamorous work needs doing. This is the kind of work that gives you a real understanding of how startups are actually built. Not theory, not courses, not buzzwords, but real execution and decision-making under constraints.

I’m looking for one switched-on person who wants to work closely with me during this phase.

To be clear on expectations from the start: this is not a formal job posting and not a corporate role. The commitment is light, flexible, and fully async, designed around existing commitments. It is initially unpaid as we’re pre-revenue and bootstrapped. If it becomes genuinely valuable on both sides, there’s room to formalise things later, either as a paid role once revenue or funding exists, or through equity only if someone ends up taking real, ongoing ownership.

I’m deliberately not listing a rigid set of tasks. Different people bring different strengths. Some are strong at research, some at outreach, some at organisation, some at spotting problems early. I’d rather understand what you’re capable of than force a title on it.

This probably isn’t a fit if you’re looking for something polished, guaranteed, or highly structured. It is a fit if you’re curious how real businesses are built from the inside and want exposure to actual decisions while something real is going live.

If this resonates, send me a DM with a short intro, what you’re currently doing, what you’re good at or interested in working on, and a LinkedIn profile or CV.

No formal process, just a straightforward conversation.

Regardless of whether this is for you or not, wishing everyone a great year ahead!

Eddie