Many of us here are founders with a product or a set of skills we genuinely believe in. The problem is not that what we built is bad.
The problem is that we do not actually know who it is for, who would buy it, or how to find those people in the first place.
Most of the time this is not a worth problem. It is a branding problem.
More specifically, it is a branding problem caused by tunnel vision. We get so close to what we are building that we forget how rare or difficult it might be for someone else. Something that feels obvious or easy to us can be genuinely painful or confusing for others.
For example, I am good with ideas and communication, but I am terrible at math.
Someone could sell me a calculator far more easily than they could sell me an AI agent that does what I already do.
Value shows up where ability is missing.
A lot of founders spend time and energy stressing themselves out trying to find their market.
We ask each other, create echo chambers, and reinforce our own assumptions, when the better move might be to step outside our bubble and identify the group of people who are naturally bad at the thing we are offering. Those people feel the problem most often, and they are the ones actively looking for relief.
That is your market. That is who your brand who you should focus on speaking to.
If you try to sell to everyone, you usually end up selling to no one.
submitted by /u/_Justindonavan
[link] [comments]