​Most founders don’t fail because of execution. They fail before they start.

When you start a company, nobody really tells you where to begin.
You read advice. You copy templates. You look at competitors.
But most of it assumes you already know what kind of business you want to build.

The hardest part is not writing a business plan.
It’s aligning the business with who you actually are.

If your plan forces you into a role you don’t believe in, you might survive short term.
Long term, burnout does the killing.

How did you decide what kind of business you were really building?

submitted by /u/Calm_Parking_8939
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