Quick backstory (feel free to skip): I’ve thought about starting a job board for 17 years but never had the drive to give it a go. Whilst my ideal job board is far beyond my development skills (zero) and budget (almost zero), I’ve recently found a white label solution which offers many features that I like and I’d like to test the waters with it.
The main premise of the job board is reducing time for employers to find the right candidates and for candidates to find the right jobs. It will include; moderated job listings to ensure no scam jobs and no low effort job posts. Job, candidate and employer tags designed for easy searches both ways and various other features.
The Question: I have the following options for niches and looking for any feedback on the points I’ve made or anything else I should consider?
Sales Jobs
81k Google searches last month I have three years sales experience so have subject knowledge and can more easily write SEO content Can write SEO content on subjects such as different types of sales jobs, career paths, qualificiations, industries etc. Could also focus more on specific jobs such as Field Sales/Business Development Manager which have combined Google search of 3k last month but has a 20% decrease in searches from last year – my sales experience also comes from field sales/business development One of the UKs largest job boards already runs a seperate, specific job board for sales jobs and there are several other competing job boards/recruitment firms
Waste Management Jobs
2k Google searches last month which is up 36% from last year so possibly indicates a trend? I’m familiar with the industry as this was my sales experience Can write SEO content on subjects such as different types of jobs, career paths, qualificiations, entry routes etc. Some competition in the way of two waste management specific recruitment firms but no dedicated job boards
Jobs in my local town
7k searches last month Would be more of a general job board so competing with the likes of Reed, Indeed etc. Can apporach businesses F2F and play on the “local business” card Probably easier for targeted SEO due to locality (based purely on my limited knowledge of SEO) A few dedicated recruitment firms and job boards
Jobs along the M4 Corridor
The M4 corridor is the name of the area surrounding the motorway/highway that connects London to Bristol, which is a major city, in the UK Two cities, several large towns, many more small-medium towns along the route Tens of thousands of Google searches for jobs within towns and cities along the M4 corridor but no searches specifically for “M4 corridor” so possibly challenging to match SEO to job board theme Could slect certain niches to focus on including tech, creative and logistics which are all major industries here One recruitment firm dedeicated to this area
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