​If your business still relies on word of mouth you’re probably leaving a lot on the table

A crane rental company contacted me because their nephew said they needed “a website or something.”

owner was 58, been in business 22 years, got every client through word of mouth and trade shows. business was fine. not growing, just fine.

i built them a funnel. ran ads targeting project managers and general contractors in the whole state. set up a crm so leads didn’t just disappear.

6 months later they’re closing 15 new contracts a year that they never would’ve found otherwise. each contract worth hundreds of thousands.

the owner called me after the first one closed. said “i don’t really know what you did but keep doing it.”

never touched their website.

then there’s a ADU company in california selling backyard rental houses at $250k a unit. same story basically. great product, zero online presence, owner just wanted the phone to ring more.

same approach. meta ads, landing page, backend setup.

5 units a month now. my 5% on that is not bad.

i keep waiting for this to get competitive but honestly most agency guys are chasing ecom and coaches. nobody’s calling the crane guy.