​New business idea. What downsides do you see?

Hi everyone.

For the last two years, I’ve worked as a copywriter, offering services such as writing emails, sales letters, scripts, and so on.

With the rise of AI, I can’t keep selling these kinds of individual “assets” because now anyone can create them. Competing on price doesn’t make sense.

I’m developing my new offer, and I’ve found the following problem to solve:

B2B companies are paying to capture professional attention through LinkedIn Ads, but they lose part of that investment right after the click because the page, the resource, the form, and the follow-up don’t turn that initial curiosity into a real sales opportunity.

What I want to do is stop selling copywriting as separate pieces and start offering a more strategic solution for B2B companies that are already investing in LinkedIn Ads.

My service would consist of optimizing the entire post-click journey: the ad message, landing page, form, lead magnet, and follow-up. The idea is not to sell “I’ll write you a landing page” or “I’ll write your emails,” but to help them make better use of the money they’re already investing and turn LinkedIn Ads into a more coherent, measurable, and profitable attraction channel.

I think it could be a good business idea, but I’ve also noticed some negative aspects.

I don’t like the idea of making my business dependent on ads from a social network. If one day Mr. LinkedIn wakes up and hypothetically decides to stop showing ads, my business collapses. How could I solve this? There are too many things outside my control for the company that hires me to actually make a profit: sales response time, pricing, closing process, lead quality, product-market fit…

These are the most serious issues I’ve found. I’m not quite sure how to shape the offer to make it as strong as possible. How would you position it?

On the other hand, what other downsides do you see in this offer that could be improved?

Thanks, I’ll read you in the comments!