I have been running Micro-Influencer campaigns since the days of Myspace. I’ve used them to scale several companies to insane exits and have a process that works across multiple industries from product sales to local service companies and everything in between. The problem that I had running these Micro-Influencer campaigns is that they took forever to set up and 3 months to run with dozens of employees and lots of time invested in tracking results, working with Influencers, approving creative and so on. There are too many things to do in running a campaign that can easily be automated and scaled using automation. I’ve been running these campaigns with no dashboard for brands or creators to use. It’s been very low-tech and not scalable at all.
I recently purchased an amazing domain and put up the front-end of the site so it could start getting ranked in Google while I start the development process. When I say the domain name is amazing, it’s no lie. When you see it, you’ll shit yourself!
Big Brands need user-generated content at scale, startups need it for product discovery opportunities and marketers need it for product validation, increase purchase intent and generate product sales using the content to drive consumer demand.
When the platform is developed, it will take all of these manual processes and automate 100% of them. Clients will have a dashboard to manage submissions and Creators will be able to find campaigns to participate in, submit content and get rewarded.
As we launch the platform and have companies invite their initial clients to create review videos, they will be growing our database of creators for us for free. When a customer creates a video review for a brand they purchased from, they will be asked if they want to become a creator on our platform. This will build our creator database for free.
When companies who don’t have a customer base already sign up to run a campaign, we can invite these creators to their campaigns.
Here’s a little background on me:
I’m a serial entrepreneur, I was mentored by Hall of Fame Quarterback Fran Tarkenton in 2003, he helped fund my first software product in 2005 and got us a massive client, Football Fanatics. We built the Football Fanatics website, got it ranked on 88k keywords using our software and took them to $128M a year in sales. In 2011, the company was sold to Fanatics for $288M. In 2009 I sold my first software company to one of our other clients and had a very nice exit.
From 2009 to 2014 I developed and sold internet companies, CPG Brands, Apparel Brands, Software Companies, Marketing Agencies, and E-Commerce stores. My company made millions of dollars flipping these companies.
In 2014 I started a Venture Capital Firm and started investing in early stage tech companies. I would use our Micro Influencer platform to help grow and scale the companies we invested in to increase their valuations once they were launched. We did this with an App called Qello Concerts, we used 10K Micro Influencers to download their App and review it in the Apple TV Store. In just 3 months we were the #1 Music App in the App Store. The App has over 50M downloads, 3M paid subscribers and does over 340M a year in revenue. I still own 5% of the company.
More recently I launched a DaaS platform that let’s our clients build a list of everyone searching Google for any keyword you can think of without spending a penny on ads. This platform is being scaled right now and growing like crazy. We can actually use the platform to find companies looking to run Influencer marketing campaigns and reach out to them.
I also own numerous platforms that I’m in the process of flipping after scaling them a bit.
My CoFounder’s Experience:
I have another partner on this platform, a Hollywood movie producer and entrepreneur. We are partners on other platforms as well. He’s got a ton of experience growing and scaling companies. He is also a popular TikTok Creator with millions of loyal followers across TikTok, YouTube, Instagram and so on. He’s also friends with Mr. Beast and dozens of other massive creators and Influencers and can help us scale the platform with his connections with ease.
Here’s what I’m looking for from a Partner
Technical CoFounders – I’m looking for a technical Co-Founder(s) who can build out the platforms functionality. I want to launch an MVP No-Code platform first to get the platform launched quicker. I also need someone who can develop WordPress Plugins, Shopify Plugins, Zapier Integrations and so on.
UI/UX Developer – I need someone with some skills in creating a compelling UI that’s also designed to convert visitors to clients or creators.
Content Creators and Content Marketers – I’m looking for people who love being in front of a camera and don’t mind being the face of the company. We have an ambitious launch schedule and need to pump out a ton of creative ASAP.
E-Commerce Store Owner Beta Testers – If you think the platform would be a good fit for your e-commerce products and want to help us validate the business model by using it, that would be incredible and absolutely free for you! It’s not ready yet but I would love your feedback on what features you would want and need!
Here is some required Information for this post to be approved:
How long has the business been operating? The domain is new but I’ve owned an Influencer marketing service since 2009. Where is this entity/business registered? Florida Is geography a factor in the partner you seek? Why/why not? No, partners can reside anywhere in the world. Is this an online-only (no physical presence) business? Yes, we don’t care where you are located at as long as you can add value. What is the proposed arrangement for the partner? Are you offering them shares, will they be a director, paid as a contractor? What did you have in mind? We are looking for people who want to earn sweat equity in the platform. We will also be offering profit sharing to key partners. What about capital? Is this partner expected/required to invest? Investment isn’t required but won’t be turned down either. Investment would be rewarded with equity right away. Which currency? Doesn’t matter. What are you looking for from a partner (skills) AND what is it that you bring to the table? We discussed this in section above this one. Will the partner be able to provide input/suggest changes to the entity’s constitution? Yes Do you have financial records & projections? Will you share them with potential partners? Yes, we have substantial revenue from our existing Influencer marketing platform.
I appreciate the time you took in reading this post. If you feel like you can add value in any way, please feel free to reach out. Always looking to connect with fellow entrepreneurs and startup enthusiasts.
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