It’s one of the few things you can’t (shouldn’t) try on bare skin and return. So it’s harder to find that perfect fit.
What if you did a quiz where it helps to identify fit/preferences. Then they get a package of 6 diff underwear based on that.
If marketing and word of mouth gets rolling enough you could have brands providing underwear for free or even paying to be in the sampler as they’ll see it as a loss leader.
submitted by /u/PoppaUU
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