​How much should I sell my app, with $12k revenue in 4 months and 90%+ profit margin

Hey everyone,

I’m planning to list my cross-platform desktop SaaS app on Flippa and Acquire, but I’m unsure how to price it fairly — hoping to get some input from others with experience selling or buying similar projects.

Here’s a quick overview:

Revenue: $12,000 in the last 4 months

Profit margin: 90%+

Traffic: ~3000-4000 unique website visitors over 4 months (~10–50/day baseline, with spikes during Reddit posts)

AOV: 100-120$

Operational costs: Under $100/month

Sales channels: Organic Reddit posting once a week and some Facebook group affiliates no paid ads, no big marketing push

Maintenance: Low-touch, mostly automated with occasional support, maybe an updated in 6-12 month

Reason for selling: I work full time and lack both the interest and skill set to market or scale it properly

User sentiment: Very positive — refund rate was 2–3% early on (mainly during the first month), but none in the past two months. Some users have even repurchased just to support the project

Market: B2B — agencies, lead gen pros, local SEO, marketers

Features: AI-enhanced lead generation tool, no ongoing API costs

Tech stack:

Website: Next.js, Vercel, Stripe, Resend, Cloudflare

App: Electron, React, TailwindCSS, and a commercial licensing system

The app could also be transitioned into a SaaS with relatively few changes, licensing and structure already support that model

The app’s been solid, I still get emails from customers saying they love it, and it barely costs anything to keep running. But I haven’t done much to grow it. I’ve posted about it a few times and had some affiliates help out, but that’s about it. I’ve got a full-time job, and to be honest, I really don’t enjoy marketing, it’s just not my thing. I procrastinate every time I think about doing it, which is probably why I’ve barely touched it on that front.

I feel like someone who actually knows how to market and scale could get way more out of this than I have. I’d really appreciate any advice on how to price it and if there are better alternatives to Flippa or Acquire, since most platforms seem to expect 12 months of revenue

submitted by /u/LinaSeductressly
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