​How to market the unknown?? Seriously I need to know.

I have a business that’s not a typical business or widely used service. Without the general public knowing or appreciating the offering or value it could provide, how do you market the offering? Am I destined to do cheap / free trials for clients to demonstrate value to generate word of mouth?

I’d love any suggestions to generate leads! Anything outside the norm please!

submitted by /u/betterbuild-advisory
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