​From $0 to $27k/month! 🥳 Recap of the past 12 months

30 September 2024 – I had been preparing for a big Product Hunt launch by emailing people that signed up for my MVP (~140 signups) and asking for their support. I also set up a livestream on X. The livestream was nothing fancy but it helped get some extra attention. The launch went well and the next day I got my first paying customer!

10 November 2024 – I put a lot of effort into X, posting daily in the Build in Public community, sharing lessons from my early growth. The attention from the launch and my content marketing got me to $1k/month, which felt like a huge milestone.

20 February 2025 – So far I’d only been doing organic marketing (X + Reddit) and now I wanted to get into paid channels to scale. An influencer happened to organically cover my app which brought a lot of traffic, so I reached out to him and basically contracted him to keep posting about my app. I did the math on my metrics (landing page conversion, conversion rate to customer, lifetime value) to give me an indication of the reach I needed with the sponsorship and then I aimed for 3:1 ROI. This determined the price I paid. Monthly revenue: $3k.

27 March 2025 – Made a lot of big changes to the app. Got on calls with users to understand them better and what they needed help with. Some changes were good, others I had to backpedal on. But I always strived to figure out what the highest leverage opportunity was and then I focused on that. This helped me take big leaps forward instead of just getting stuck on small bug fixing updates. Monthly revenue: $6k.

30 August 2025 – I had a great month for two reasons. I started doing short-form marketing and I changed to one-time pricing. Basically, more people discovered my app and they paid more for it. I realized a one-time price fit my app better since it’s used quite intensely for a shorter period of time. Monthly revenue: $14k.

30 September 2025 – I just did more of the marketing that already works. Sponsored more influencers, got better and better at short-form marketing. As always with product, I kept figuring out the most impactful opportunities and took big leaps forward. This month I hit $27,000 in monthly revenue. Many lessons learned but one of the most important ones is speed. Prioritizing speed over perfection has been vital for this fast growth. Monthly revenue: $27k.

That’s where I’m at right now! I’m working hard to reach the next levels and making sure my users have a great experience with the app. I’m gonna be online now for a while so let me know if you have any questions and I’ll do my best to answer!