Over many years I’ve come up with many business ideas but always tried my hardest to poke holes into why it wouldn’t work. I was always able to eventually defeat all of my ideas, except this one.
The reason I’m giving it away is because I don’t have the appetite to pursue it. I have a high paying job and a wife and kid. If this idea is successful, it would require me to work on it full time, and I’m not confident the profits would make it worth the risk of leaving a high paying salary and health insurance for my family. So if anyone wants to take it and run, have at it!
There are pillows for back sleepers, and even pillows for side sleepers (Pillow Cube), but where are the pillows for the tossers and turners? (My theory is most people actually flip between the two positions throughout the night.) The Hourglass Pillow is thinner in the center and thicker on the ends. While on your back, your head is cradled between the thicker sections, resting on the “normal pillow thickness” center section. When you roll to either side of your body, your head now rests on the thicker sections and the pillow takes up the gap between your head and mattress.
It’s called Hourglass Pillow based on the shape it makes if you were to stand it on its side. The thick sides slope inward to the thinner center. (Sorry if its hard to visualize) Makes for a catchy name for marketing.
I haven’t seen a pillow specifically marketed for back AND side sleepers before which is why I think this might have legs. Unfortunately, though I’ve had this idea for over a year, recently I noticed Pillow Cube is releasing a new pillow for exactly this market. But their product is inferior. They take a normal foam pillow and cut a big hole out of it to put your head in. But this makes the pillow non-reversible. There is no gradual slope up to the thicker sides, it is a hard drop-off shelf. And the name isn’t as marketable as “Hourglass Pillow” is. Thoughts?
submitted by /u/hrrm
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