​Good business, but you need to explain yourself to the market.

Three months ago, I started a business operation and implementation company, targeting only the Middle East. I encountered a market challenge. The entrepreneurial world in the Middle East is still in its infancy, and I work with individuals, not companies (individuals with capital who want to build a portfolio of companies, and we handle the entire implementation and operation for them). Convincing each individual is much more difficult than you might imagine. The entrepreneurial world here is very new; you won’t find a client to talk to every day. (My sales skills are professional; every client I’ve spoken to so far has been impressed with the company, the system, and my sales skills.) In the end, after speaking with many clients, I found that they were either beginner entrepreneurs without enough capital or clients with existing portfolios. Now I’m torn. Should I close? Selling in another market is difficult, especially since I can easily travel to meet each client in the Gulf, but abroad there are many challenges in transferring the business model to another country. What should I do? Should I change the service and sell my services to companies? Or should I change the geographical location and operate in other countries?

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