So Brandon and Carter got laid off during COVID. Instead of doom-scrolling, they noticed something: service trucks were everywhere, but people hated dealing with them. No-shows, surprise charges, dirty boots through clean houses.
They spent $153 at Home Depot and started cleaning windows in Austin. Fast forward to 2025: Pink’s Window Services is a multi-million dollar franchise network with 236+ units across 29 states.
But here’s what actually matters, they didn’t win on the service. They won on the strategy.
The marketing playbook:
1. Pick a story first, service second
They didn’t start with “we clean windows.” They started with “bring dignity back to blue-collar work.” That one sentence became their north star for everything: name, branding, how they hire, how they show up.
2. Make boring things visually unforgettable
Navy trucks. Crisp uniforms. Pink accents everywhere. It looks like a 1950s gas station mixed with a streetwear brand.
Other home service companies could do this tomorrow. Most just… don’t.
3. Turn operations into marketing
On-time arrivals when they say they’ll arrive. Online booking instead of phone tag. Handwritten thank-you notes. Free pressure washing on driveways for recurring customers.
When your actual service experience is better than 90% of competitors, people talk about it. Their reviews mention the people and the experience more than the actual clean windows.
4. Content isn’t an afterthought, it’s the strategy
They post VHS-style videos, clips of techs doing kickflips in uniform, “comp clean of the week” features of local businesses.
It reads like a lifestyle brand, not “commercial window cleaning LLC trying to sell you something.”
5. Merch becomes word-of-mouth
They give genuinely cool gear to staff and top customers. People started buying Pink’s hats, jackets, socks, not because they needed them, but because they look good.
That’s free marketing walking around.
Why this matters:
You don’t need a new app or a new category/industry. You can take something as unglamorous as window cleaning and, through clear positioning, strong branding, thoughtful operations, and consistent content, build something franchisees actually want to be part of.
The playbook works for HVAC, plumbing, landscaping, handyman services, pest control—literally anything blue-collar right now.
The question isn’t whether your industry is boring. It’s whether you’re willing to make it interesting.
Edit: Lots of people asking how they got franchisees to buy in early. Short answer: proof in the numbers. Their Austin location did $750K-$985K with 30%+ margins. Hard to say no to that. You can find their exact marketing strategy here
submitted by /u/4PFmel
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