​How do I reach people that hate and ignore ads?

Hey, thanks in advance for any input.

I’m building something all around transparency and without standard marketing copy for people who are like me and hate it. I don’t spend anything on ads. I’m hard to reach and convinced by marketing and my target customers are probably too.

The problem I’m running into now is the obvious one: nobody knows it exists.

I’m posting one reel a day on IG/TT but I’m pretty most of my target audience isn’t there. I know I need to hit Reddit more and I’m working on that. I’ve also tried to find some micro-creators who might care about the story and approach, but those are hard to find.

What I’m not sure about: where do people who are fed up with marketing actually hang out online? And is the “build in public” angle interesting enough to carry the distribution, or does it need something else?

Would love honest takes, including if the whole thing sounds naive.