​How Do You Rebuild Business Reputation After Bad Press?

I’m a small business owner and recently dealt with some bad press that got way more attention than it deserved. Nothing illegal, but something got taken out of context online and spread fast. Now it’s the first thing that shows up when people Google us.

We owned the mistake, addressed it publicly, and made changes, but it still feels like the fallout is lingering. Customers are asking questions, and I can tell some people are hesitating.

I’m trying to figure out what actually helps at this point. I’ve been considering hiring this snow monkey reputation management to help clean things up and push more positive content, but I don’t want it to feel fake or backfire.

If you’ve been through something similar, what worked for you? Is professional reputation management worth it, or is it better to handle it yourself and let time do its thing?