​Is it just me or does every “make money online” advice assume you love being on camera?

I went down a rabbit hole recently watching videos about side hustles and something started to feel strange. Almost every single strategy revolves around becoming some kind of online personality. YouTube channels, TikTok talking videos, personal brands, lifestyle content… basically putting yourself in front of an audience all the time. But what if you’re just not that type of person? I know a lot of people who are perfectly capable, smart, and motivated but they just don’t feel comfortable broadcasting their face or personal life to thousands of strangers online. It made me wonder if the internet is overlooking a huge group of people who want to build something but prefer to stay anonymous. When I started looking deeper I noticed there are actually entire ecosystems of faceless pages, theme accounts, and automated content that run without any personal exposure. Some of them are surprisingly big. It made me question whether personal branding is really necessary or if it’s just the loudest strategy people talk about. Curious what people here think about this.