​Is local SEO still worth the effort for small B2B companies in 2025?

I run a small B2B software consulting firm with most clients in a few specific cities. For years I focused on LinkedIn and cold outreach, but last year I decided to try local SEO to see if it could bring warmer leads. My friend hired a marketing company for his moving company and he started getting 8-12 solid organic inquiries a month that actually convert better than cold emails.

I’m wondering if I also need help on seo part and a layer on content marketing or something else. For those doing B2B with a local angle, is local SEO still a main driver for you? What else are you combining it with to scale leads?