​Launched a Small Cleaning Products Brand – Looking for Guidance

I recently started a small startup called FreshlayCare. We aim to produce various types of cleaning products, including window cleaner, bathroom cleaner, hand wash, and other household cleaning items. The problem is that I haven’t conducted proper market research yet, and I’m unsure if starting a cleaning products brand is the right decision or a wrong move. I would really appreciate advice from people who have experience with startups, retail, or FMCG products.

Some questions I have:

Is the cleaning products market too competitive for a new brand? What kind of market research should I do first? How do small brands compete with big companies? Any tips for someone starting a cleaning products business? Any suggestions or feedback would really help me. Thanks!