Let’s talk about the legal trap. Do you actually need an LLC to start your business?
I see this every single day. Someone has a killer idea for a junk removal business or a niche e-commerce store, and instead of finding their first customer, they spend three weeks obsessing over articles about Delaware S-Corps, registered agents, and operating agreements.
They haven’t made a single dollar, but they’re already worried about protecting their assets.
If you haven’t started yet, you don’t have any business assets to protect.
My goal today is to save you from the administrative abyss that kills 90% of entrepreneurs before they even launch. I’ve started 9 companies. Some I LLC’d on day one (mistake), and others I didn’t touch until we hit $10k a month.
Here is the raw, unfiltered truth.
The Reality Check: Revenue vs. Paperwork
The biggest mistake you can make is confusing activity with progress. Filing paperwork feels like progress because you get a fancy document from the Secretary of State, but it doesn’t put money in your bank account.
In the beginning, your only job is Validation. Does anyone actually want what you’re selling?
The “Solo” Phase: If you are just testing the waters, selling handmade candles on Etsy or mowing three neighbors’ lawns, you are a Sole Proprietorship by default. You don’t need to file anything. You are the business.
Ask yourself, “What is the worst-case scenario today?” If you’re a consultant giving advice, the risk is low. If you’re performing surgery in your garage (please don’t), the risk is high.
When to actually pull the trigger
Don’t get an LLC because you feel like a CEO. Get an LLC when the math and risk demand it. Here are the 3 variables I use to decide when it’s time to file.
Variable #1 – The “Sleep at Night” Factor (Liability): The primary purpose of an LLC (Limited Liability Company) is to create a “corporate veil” between your personal bank account/house and your business lawsuits.
Low Risk: Digital marketing, graphic design, writing, coaching. (You can wait). High Risk: Construction, food service, childcare, physical products that could explode or choke someone. (Get the LLC early).
Variable #2 – The “Professionalism” Barrier:
Are you chasing B2B (Business to Business) clients? Big companies often won’t cut a check to “John Smith.” They want to pay “Smith Consulting LLC.” If your business model requires a professional facade to even get a meeting, then the $300–$800 setup cost is just a marketing expense. Write it down and pay it.
Variable #3 – The Tax Pivot Point:
Once you start making real money (usually around the $50k–$70k profit mark), an LLC allows you to elect S-Corp status. This is the “magic trick” that saves you thousands in self-employment taxes. But if you’re making $0? An LLC actually costs you money in annual fees and franchise taxes.
Personal Tips for the Legal Phase
Don’t Hire a Lawyer Yet: Unless you have partners (which I don’t recommend for your first rodeo), do not spend $2,500 on a lawyer to file an LLC. Use a service like Northwest Registered Agent or even do it yourself on your State’s website for the cost of the filing fee. It takes 15 minutes. The “Bank Account” Rule: The second you get that LLC, you must open a separate business bank account. If you mix your grocery money with your business revenue, you “pierce the corporate veil” and the LLC becomes a useless piece of paper. A judge will laugh at your “protection” if you’re paying for Netflix out of the business fund. Insurance > LLC: Most people think an LLC is a magic shield. It’s not. A good General Liability insurance policy ($500/year) will protect you more in the early days than a piece of paper from the government will.
THE “SPECIAL SAUCE” FOR FILING
Just like I told you with PPC and Web Dev: If you don’t know how to do it, don’t waste 20 hours learning it.
Go to your state’s Secretary of State website. Look for the “Articles of Organization” form. If it looks like Greek to you, go back to Upwork. Hire a paralegal or a business filing expert for $100 to do the legwork for you. Don’t pay anyone more than that.
DO NOT let the lack of an LLC be the reason you haven’t launched. I have seen “entrepreneurs” spend 6 months choosing a name and filing an LLC for a business that never made a single sale.
What’s the move?
If your business is low-risk, start today. Sell the product. Get the lead. Make the phone ring. Once you have $2,000 in the bank from actual customers, use $500 of that “found money” to file your LLC.
Build the engine before you paint the car.
The “chains of the 9-5” aren’t broken by filing forms. They’re broken by generating revenue. Go get some.
I’m still hanging out in the discord if you guys need a checklist of which states are the cheapest to file in or which insurance providers I use for my service businesses. It’s all free.
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