​Subscription plan that gets cheaper the longer you’re subscribed

Hey, this is just a shower thought. If businesses are already doing this then great but I just haven’t seen it yet:

How about a subscription plan that gets cheaper the longer you’re subscribed and thus rewards you for staying loyal to the business/brand? Let’s be real: the economy sucks. While money is getting tighter, everything’s becoming a subscription. If you’re trying a subscription model, you’re competing with a dozen other subscriptions. The customer’s probably very hesitant to add one more to set and forget, so why not make the decision easier?

Many services, when you cancel, will beg you to stay with a super marked-down price for like two or three months. From my perspective at least, when they pull this it feels like someone promising really hard to change when you wanna cut things off… only to go back to the same shit. Why not build a relationship with the customer before that: say “hey, if you join us and stay with us, we’ll hog less of your wallet.”

Now, obviously it wouldn’t go down to $0. Maybe in a year a monthly subscription incrementally goes from $10 to $5 and stays that way. The point is that the customer sees value not just in the subscription and service but continuing to stick with it. Dropping the subscription would feel like throwing away a long-term benefit.

I imagine this pressure would lead to higher retention. Sure some people are paying less but those are the people that stay, the people you can rely on the most.

You could probably handle cancellation however you want but personally I wouldn’t cut off the benefit immediately; maybe just incrementally increase the subscription price each month they’re away until it’s back to the original.

I don’t really have anything I’d use this model for. I freelance articles and those prices are based on word count. I’m working on a webcomic and I’d probably just ask for donations each month in exchange for early releases and bonus content. But if anyone else thinks this is a good idea and wants to try it (or is doing it already), tell me how it goes! If you think it sucks, the downvote button is right there lol.