I feel so proud to announce that we just clocked 1k subscribers on indieniche. This is a really remarkable achievement so far for me, from someone who hasn’t published a newsletter before to someone who founders reach out to , to tell their startup story and look for ideas. This is a huge milestone for me and the business.
Before we dive deep into what has worked for us, let’s take a look at our numbers and how we have grown. The publication started on April 22nd of this year and this is how far we have grown:
May — 165 users 480 post reads
June — 172 (337) users 192 (640) post reads
July — 175 (512) users 310 (950) post reads
August — 289 (801) users 731 (1681) post reads
September — 1006 users
This is how far we have grown so far. There are some lessons I want to share on what has happened and how we have grown.
Tell stories about your customers:
This has been our major mantra ever since we’ve started building out indieniche. We started as a way to share product lessons about what founders are doing on social media, for our first 2 episodes, but we later pivoted to telling stories from founders that we have interviewed personally and this helped make us very unique from our reader base.
Share your work everywhere:
Sharing indieniche everywhere has really helped us to grow a lot. We share our work on X, LinkedIn , Medium and substack, this has really helped us pull a lot of stunts as regards our user growth. This platforms has really helped pull audience and post reads to our side
Use substack recommendations:
Don’t underestimate the power of substack recommendations, they can really help you a lot. Bigger substack audience with more than 50k+ subscribers recommends indieniche to their audience. We send a lot of messages on a daily basis for writers to recommend our newsletter to their audience . This is the power of substack recommendations. You also need to recommend other writer’s newsletter for them to recommend yours . We get arround 80+ subscribers per month from recommendations.
Promote your articles on Reddit:
This is one of our biggest leaked secrets yet, Reddit. 90 percent of our subscribers base come from Reddit on a daily basis. You might ask me how, it’s just by simply providing value to someone looking for information . We are always on most threads of founders looking for ideas , or founders looking for motivation to share how our newsletter can help them grow. We can confidently say that most people that come in contact with our newsletter have in one way or another or the other seen our post.
Feature products every week
This is one of our unique growth features, we have featured more than 20 founders products to our audience. This helps us have close contact with our founder audience and creates a connection with them so they can help us at any thine we need them.
Share your progress:
Sharing our progress has really helped us a lot. When you share your progress, your audience gets connected to your story. I shared my progress when I got to 50 users, and 100 users, and now I am sharing the one for 1k users.
Some useful reads for you
Getting to 50 users and Getting to 100 users
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