Here are some quick tips I have learned over past 3 years as a SDR. I have now switched to copywriting. These tips may be useful if you are trying to get leads for your business:
Always think about what your prospect wants: Make the pitch not about your product, but about prospect’s problems and desires. Avoid personalization: This might sound counter-intuitive, but trust me, I have seen equally good results without wasting time on personalization. Focus on subject line: If you don’t create a great subject line, your emails will be ignored. Ignite their curiosity through subject lines. Have a clear call to action: Make it very easy for prospects to book a demo meeting, discovery call etc. Ask them to reply with “Yes”. Avoid using Calendly or similar tool. Check your email’s spam score: Use various tools to check if you are using some words that may land your email in spam. Warmup your domain: Don’t start sending emails right away after purchasing domain & google workspace. Warmup your email for few weeks before starting campaigns. Make your email clear & concise: Don’t use jargon words. Focus on benefits instead of features. Include social proof: Include a testimonial or one sentence case study that shows actual results in numbers (eg. 50% more ROI in 3 weeks). Don’t miss follow up: Prospects are busy people. They might forget to reply or check your email. Make sure you follow up, but don’t spam them. Make the offer risk-free if possible: If you can offer money-back or offer them free trial, please do. This alone boosts conversion by a lot.
P.S. If you have any more questions, please comment or PM me. I will answer them as soon as I get time 😉
submitted by /u/dovahreborn
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