​Costco should open a second tier Elite membership that opens one hour earlier than Executive hour.

Costco already has an Executive hour. But even Executive hour gets crowded. We need the Elite hour, where only the most serious Costco shoppers may enter.

People are very serious about their Costco, and I’m willing to bet some will pay hundreds just to have the store to themselves.

Maybe $300 annually? We could call it the “The Costco Guys™ (and Gals) Elite Membership.”

Since most of Costco profits come from membership fees, this would be an easy way to increase profits, without negatively impacting the average Gold Star member.

There’s also a cap on the number of Elite members there can be, to ensure the store is never crowded during Elite hour. If the cap is reached, there is either a waiting list, or a price increase on the membership.

Also, they could dedicate 5% of Elite Membership profits to a charity. Every year the elite members get to v0te which charity it goes to.

There could be more perks of Elite such as a food court secret menu, or a voucher for a free pizza slice every week. But we have to keep it fair for the Gold Star members.