​Opening a Pilates Studio in my city.

I’m considering starting a Pilates studio but feeling quite scared about it. I’ve been doing Pilates for over a year and I’m keen on owning a studio. In my area which is very posh (I feel my business could attract steady quality clients, there are no nearby Pilates studios, and I wonder if it’s due to high rates, as all studios are at least 5 miles away.

I’m curious about what it takes to start a studio, as I have limited experience in this area. How difficult is it to get certified, and is certification necessary to own a studio?

I’m planning to start with used reformers, aiming for 8-12 units. I’d offer 30-minute free trial classes once a week and unlimited classes in barre, yoga, and strength training. Currently listening to a few podcasts such as ‘Pilates teachers’ manual to educate myself.

I had a food truck business that didn’t work out due to industry challenges, which made going back to a 9-5 job tough. I currently work in commercial real estate (2 years now and can easily look for space , currently make about 60k a year at a very flexible position. I have great credit about $30,000 in savings from my previous business . Currently looking at spaces in my area $17 NNN 2000 SF .

My husband owns a construction company, and while his income has decreased post-COVID, ( we have ample emergency savings) he’s supportive of my venture but believe I shouldn’t lease in the area , but I would literally be the first . My sister suggests opening an affordable daycare Like she has because she claims Pilates isn’t an essential business, ( her business is very successful , she currently has 40+ kids at her daycare, pays minimal rent for a commercial space and makes quite a bit a month as she adds more kids everyday , she started her business less than 5 months ago, I do value her input but I’m drawn to the idea of a Pilates studio and she doesn’t seem to think they are that profitable and thinks I’m being dumb, so I figured I would ask here on expectations.

I’m seeking advice and experiences from others who have started Pilates studios or similar businesses. Any insights or feedback would be greatly appreciated. I’m determined not to let doubts hold me back from pursuing this dream but I am still a realist. Also, as a minority (black woman) in a predominantly white, conservative area, I’m nervous about how my venture will be received ( my sister lives near by and ran into the same issue but was able to rise through it). Any advice would be helpful too on what I should expect as far as worst case and best scenarios if I do indeed venture towards that route .

Thank you in advance for any guidance you can provide.