TL;DR: For our business idea we want to make clothes that compost. Phase 1: Sell clothes with existing materials. Phase 2: Invent better textile optimised for composting. Phase 3: Take it all back and compost it ourselves.
We need opninions and thoughts as proof that people would get on board with this idea.
The pitch:
We are Aerde (Dutch for earth and soil, (sort off)) , and we’re building a clothing brand designed to disappear. The goal isn’t just “sustainable” fabric, it’s a closed-loop system where the garment eventually becomes high-quality compost.
The Roadmap:
Phase 1: Launching small collections using existing, natural fibers (organic hemp, linen, Tencel) to build a community and fund R&D. (Production with sustainble options e.x. steam instead of water,…) Phase 2: Reinvesting profits to develop a textile optimized specifically for industrial aerobic composting, ensuring it breaks down safely without releasing methane or toxins. Phase 3: A dedicated “Take-Back” program. When your garment is truly at the end of its life, you send it back to us. We compost it in a controlled, aerobic environment to create nutrient-rich soil.
the why:
Most “compostable” clothes end up in landfills where they lack the oxygen to break down correctly, actually creating more methane. We want to take full responsibility for the end-of-life of everything we make.
We need your thoughts for our business plan:
The Trust Factor: Would you actually mail a shirt back to a company to be composted, or does that feel like too much “admin”?
The Value: Would you pay a premium (e.g., 10-15% more) knowing the brand guarantees the item will never see a landfill?
The Worry: What’s your biggest skepticism? (Durability? Hygiene? Style?)
Thank you for your time 🙂
(Our current unfinished businessplan (in dutch): https://canva.link/5xhrpz291qpucc2 )
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