Hi everyone! 👋
I’m doing some quick research for my MBA project (UK based) on a startup launching modern yet cultural, ethical and artisan-made gift boxes. Promoting the best local produce emerging markets offer whilst supporting job creation.
“Taste Of” is a new cultural gift and subscription box brand launching in the UK. Each box celebrates a different country or region—starting with “Taste Of Africa”—by curating a small selection of artisan-made products such as skincare, snacks, textiles and homeware. All items are ethically sourced and designed to offer a meaningful, multi-sensory experience that connects you to the culture behind the products. We’re exploring how we can best package this offering: would it be more of a personal purchase or a gift for a loved one?
Questions:
Would you consider yourself Gen Z, Millenial, Gen X or Baby Boomer?
Think – a purchase that allows you to explore the world from your home. Which of these items excite you?
PJs from natural cotton or silk, coffee, oil (olive, seed), rawoney, natural face and body oils, natural hair oil, goodies eg chocolate, baklava, etc. Anything else?
In which ways might you purchase a box that allows you to explore the world from your home? One-off box or discounted subscription box? Would you like to see 3 or 5 items in this box?
From a scale from 1 – 5, how likely are you to buy a box themed around a specific culture or region, e.g. Africa, Asia, Middle East?
Thanks so much in advance! 💛
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