​How do you pitch to a legacy jewellery brand? Looking for advice from those who’ve worked with big brands

We’re about to pitch to a well-established jewellery brand that’s been around for 40+ years. They operate in 3 countries and make about $360 million a year and only about 10% of their revenue comes from digital. They’ve been working with an agency but aren’t really confident with them.

Honestly, I’m feeling a bit intimidated. What if the ideas we pitch seem too basic to them? What if they’ve already “heard it all”?

I really want to come up with something that can genuinely awe them even if we don’t bag the account, I want to walk away knowing I’ve levelled up my pitching game.

For those who’ve worked with big, established brands (preferably in the premium jewellery segment)

1.How do these brands think and operate when it comes to digital? 2. How can I sound confident in my pitch when I’m not sure if my ideas are truly next-level? 3. What can be the 3 standout digital marketing ideas for a jewellery brand that can make them go, “Okay, that’s interesting, let’s talk more.”